About the company
About OKX OKX is a leading crypto trading app, and a Web3 ecosystem. Trusted by more than 20 million global customers in over 180 international markets, OKX is known for being the fastest and most reliable crypto trading app of choice for investors and professional traders globally. Our Singapore office is a Product and Engineering hub and we are in the progress of expanding our teams in Singapore for the continuous growth of our global business. We build and maintain core trading platform with millions of daily active users. Design, Product and Engineering teams work cross-functionally to identify customer needs, and ship high-quality new features through fast iterations.
Job Summary
Role & Responsibilities:
📍Identify growth opportunities for user acquisition and channels across products through research using data from key metrics 📍Collaborate with Product Managers, Product Marketing teams, Partnerships, and other stakeholders to align marketing campaign strategy with business priorities and apply insights from campaign reviews 📍Develop a cohesive, shared GTM plan with timelines through collaboration with key stakeholders 📍Leverage historical data and customer insights to build, test, and iterate on the optimal channel mix 📍Provide POV on new marketing trends and user stories to identify, test, and optimize opportunities and processes 📍Send regular communications and provide post-campaign learnings with internal and external stakeholders
Requirements:
📍4+ years of professional experience in Web3 landscape and at least 📍2 years in web3/crypto marketing. Professional experience in a DeFi/blockchain network company or project is a plus. 📍Familiar with both centralized and decentralized blockchain platforms and services for retail users 📍ROI-driven and strategic 📍A natural leader with both creativity and analytical skills 📍Excellent communication skills with an ability to influence stakeholders 📍Diligent with a strong attention to detail and the ability to resolve problems quickly 📍Highly organized; ability to meet tight deadlines, manage budgets, and handle multiple projects simultaneously 📍High levels of energy and can work autonomously with little guidance
